Canoe's ITV Solutions
- Canoe Ventures'TM ITV Solutions allow programmers to better engage with their viewers through innovative marketing applications.
- Canoe's end-to-end solution extends from the integration and enabling of our ITV applications, through network sales support and campaign stewardship for optimal performance.
- Canoe's ITV services are managed on a robust order-to-cash and data platform that make TV easier to buy, use and measure - helping TV evolve into a more compelling and competitive marketing medium.
Connect with ITV
- Reach: For the first time, networks can offer advertisers interactivity on their inventory, reaching millions of digital cable households on a national scale.
- Engage: Networks can create campaigns that enhance viewer interaction with brands.
- Simplify: Canoe makes it easy for networks to use ITV with a single order and a single technical integration plus campaign customization and advanced analytics. ITV ads are also immediate and easy to use for viewers.
Empowering Networks with ITV
- Network Activation: From systems integration of our technology platform to the testing and deployment of ITV applications, Canoe works directly with our clients to ensure a comprehensive on-boarding process for network sales and operations teams.
- Services and Support: One-stop campaign planning, asset management, booking, reporting and invoicing are all part of our end-to-end ad management solution designed to streamline ITV campaign workflow. Certified ITV partners ensure a seamless and secure interactive experience for viewers.
- Campaign Optimization: Timely campaign monitoring and standardized reporting provides unprecedented accountability for TV. Canoe's ITV solutions help networks make the most of their advertising and content.
