Request-for-information ITV Ads

Canoe's RFI (Request-for-information) application is an ITV ad overlay that invites viewers to respond to offers shown in commercials. Viewers can simply click their remote to request information, free samples or coupons by mail.

For the first time, networks and their advertising clients can interact with consumers on a national cable footprint.

RFI campaigns give brands a way to apply direct marketing techniques to TV.

Our RFI application is a customizable, template-based ad solution for a scalable, measurable and consistent viewing experience.