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Canoe Ventures believes we can make TV better for viewers and energize the TV business that creates the shows people love. The key is finding new ways for advertisers to reach and engage audiences. But it is also critical to protect viewers´ personal data.

Canoe Ventures helps to deliver advertising that saves viewers´ money and time. For example, using the remote control, a viewer selects from a menu on the screen to request information from advertisers. This eliminates the need to do things like clip coupons or keep track of written or mental notes. We call this Request for Information.

Here´s how it works:

During an ad on TV, viewers may see a new "prompt" on their screen. The prompt gives the choice to request more information or order a discount coupon or sample.

When they see the prompt, viewers have the choice to:

• press the button on their remote to accept the special offer or request information
• press the button on their remote to decline the offer
• do nothing and automatically decline the offer (the prompt goes away by itself in a few seconds)

Canoe Ventures designed this product with privacy protections built in. If the viewer chooses the offer, the cable company sends the viewer´s address to the advertiser or its agent. The advertiser or agent is in charge of the viewer´s request. Canoe Ventures does not have access to the viewer´s address, personal data, or any sensitive or financial information.

Privacy precautions

We take many measures to protect the privacy of viewers, including:

• We require our partners to encrypt (translate mailing data into a secure code) before transfer.
• Partners must destroy all mailing data after a campaign is complete.
• We use only group or combined data, which cannot be traced back to any one person.

Our commitment

Canoe Ventures and our partners are committed to providing value while protecting privacy for cable customers. As we develop new ways to advertise on TV, we remain dedicated to this goal. We will be guided by thoughtful efforts with our partners, industry best practices, and the rules of the federal Communications Act. Therefore, this message may change over time as we create and launch new products and services. Please visit this page every so often for updates.

For more information, please send an email to privacy@canoe-ventures.com.

This privacy statement was posted June 1, 2010
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