February
8
2010
January
27
2010
November
17
2009
24 Companies Participate in Advanced Advertising 1.0 Interop at CableLabs®
Programmers and Cable Executives Attend Industry’s Largest Interop to Date
CableLabs® recently hosted the industry’s largest and most comprehensive Advanced Advertising Interop to date. Held in conjunction with Society of Cable Telecommunications Engineers (SCTE) DVS/Working Group 5 and Canoe Ventures LLC, the interop was the latest in a series hosted by CableLabs as part of its support for the development of the capability to deliver new and compelling forms of advertising on cable.
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September
23
2009
CANOE VENTURES AND VCU BRANDCENTER PARTNER TO ENCOURAGE NEXT GENERATION OF TV ADVERTISING
Canoe Announces Scholarship Fund for VCU Brandcenter Students
Canoe Ventures and the VCU Brandcenter announced today the creation of their Partnership for Innovation in Television Advertising. The partnership was created to support VCU’s educational activities designed to foster innovation by teaching graduate students how to apply new technologies that are turning television into a more compelling and competitive marketing medium. Interactive TV advertising will become a bigger part of the school’s curriculum, culminating in a project next year that will challenge students to explore innovative applications of cable’s newest advanced ad technologies. To kick-off the partnership, Canoe Ventures has established a scholarship fund.
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July
1
2009
June
8
2009
CANOE VENTURES NAMES KATHY TIMKO AS COO
Former Telecom Executive Brings 25 Years of Industry Experience as a Senior Manager, Engineer and Computer Scientist
Canoe Ventures has named Kathy Timko Chief Operating Officer of the company. Effective June 1, 2009, Ms. Timko reports to David Verklin, Chief Executive Officer of Canoe Ventures.
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May
26
2009
January
25
2010
Forrester: Television Ads To Grow 4%
MediaPost Media Daily News by Wayne Friedman
Forrester Research says the TV advertising business will gain slightly in 2010 -- moving in line with slight improvements in the economy. The forecast estimates that TV spending will be pushed up 1% to $69.5 billion, similar to other TV ad predictions.
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December
10
2009
October
27
2009
Canoe Named one of "Top 10 Places to Work in Cable"
A joint venture of leading cable operators, Canoe remains in a start-up mind-set as it develops the digital infrastructure for advanced, addressable advertising. As such, it is going against the grain of most employers in 2009 — it is hiring people, not laying them off or freezing its workforce. That alone is practically enough to place it in our Top 10. "There have not been any layoffs at Canoe," says chief marketing officer Vicki Lins. "In fact, we are in growth mode, actively staffing and structuring the company, and hiring for numerous positions at any given point in time with plans to continue our growth throughout year-end and into 2010."
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October
20
2009
September
22
2009
June
26
2009
Canoe Preps ITV Ad 'Template'
Light Reading's Cable Digital News by Jeff Baumgartner
Canoe Ventures LLC will publish a "template" this summer in support of an interactive TV campaign that's expected to get underway in the fourth quarter of 2009. A handful of interfaces tied to the template are in draft form now, and will soon get into the hands of ad agencies and programmers that are set to work closely with Canoe and its MSO owners..
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June
8
2009
Canoe gets some oars; Verklin hires COO
Broadcasting & Cable by Claire Atkinson
Nascent interactive cable platform Canoe Ventures is entering a new phase with the appointment of its first chief
operating officer, Kathy Timko. Her mission: Help Canoe’s considerable ambitions in the advanced advertising
realm get to scale fast.
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May
26
2009
Digital Expanse: Canoe Hires 2 New Tech Execs
MediaPost Media Daily News by David Goetzel
Canoe Ventures, the initiative looking to offer new opportunities for advertising on national cable,
said it has added two executives to its engineering operations, including one who will have a direct
role in deploying interactive advertising applications.
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May
3
2009
Column: Targeted Ads: The Holy Grail?
TV Week by Daisy Whitney
Addressable TV advertising is finally becoming a reality. Does it work and how well? A Comcast trial shows that customers are less likely to change the channel when they see an addressable ad. Canoe Ventures is developing standards for national deployment of addressable ads across cable operators’ footprints -- more refined ads are a good thing for viewers...
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April
22
2009
March
30
2009
Cable Show 2009: Canoe, CableLabs Outline Ad Specs
Multichannel News by Todd Spangler
A reference architecture specification, Advanced Advertising 1.0, will be maintained by a CableLabs working group composed of MSOs, Canoe Ventures and CableLabs technical leads, with input from vendors. The core of this is providing guidance to the marketplace... on what are the relevant specs and standards to target or incorporate into their products or programming to work with the MSOs on advanced advertising," said Arthur Orduna, Canoe Ventures' CTO.
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March
30
2009
March
24
2009
March
15
2009
(Wonder) Women On Family, Economy
Multichannel News by Kent Gibbons
The 2009 class of Wonder Women was honored in New York last week. Eleven women were saluted at the event, sponsored by Multichannel News and the New York chapter of Women in Cable Telecommunications, including Vicki Lins, Canoe Ventures’ CMO.
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March
12
2009
March
2
2009
Interactive TV Begins To Bloom
Multichannel News by Todd Spangler
The cable industry is working together on an unprecedented level to make interactive television work on a wide scale. And, Canoe Ventures is helping align technical elements with business imperatives.
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December
8
2008
CANOE VENTURES NAMES APPOINTMENTS TO SENIOR LEADERSHIP TEAM
John Collins, Bruce Dennler and Mark Mitchell are Appointed to Roles Managing Product Development and Client Relations
Canoe Ventures, LLC, has announced that John Collins, Bruce Dennler and Mark Mitchell have been appointed to the company’s senior leadership team. The team’s experience spans a range of roles at leading companies, and in their new roles, will help define and deploy the company’s advanced advertising capabilities for use by networks, agencies and other marketing partners.
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November
6
2008
CANOE VENTURES NAMES CABLE INDUSTRY LEADERS TO EXECUTIVE TEAM
Michael Davis, Vicki Lins and Arthur Orduña to Manage Legal, Marketing and Technology Teams
Canoe Ventures, a joint venture founded by the country’s leading multi-system cable operators (MSOs) created to make their growing suite of advanced advertising solutions easier to buy, use and measure, today announced the appointment of several industry veterans to leading positions at the company.
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June
10
2008
COUNTRY’S TOP MSOs JOIN TO LAUNCH “CANOE VENTURES”
DAVID VERKLIN NAMED CEO
Media Veteran Will Lead Cross-MSO Initiative to Make Cable’s Advanced Advertising Easier to Buy, Use and Measure
The country’s leading multi-system cable operators (MSOs) today announced the launch of a joint venture, Canoe Ventures, created to make their growing suite of advanced advertising solutions easier to buy, use and measure. Canoe Ventures will be led by advertising industry veteran David Verklin, who is known for being at the forefront of revolutionary change.
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