Canoe: Press Room
VIDEOS


How CAAS Will Revolutionize Cable TV, 3 Minute Ad Age, April 2, 2009
February
8
2010

CableLabs® and Canoe Ventures Announce Completion of new EBIF IO6 Specification

EBIF.TV Launches to Support National ETV Development

CableLabs® and Canoe Ventures LLC today announced the completion and issuance of the latest EBIF (Enhanced TV Binary Interchange Format) specification. This new version (IO6) features functionality developed to meet competitive interactive television market requirements and will widen the range of EBIF-enhanced programming, advertising and applications.  (Click here for full story)



January
27
2010

CANOE VENTURES NAMES JOHN REDPATH AS SVP, GENERAL COUNSEL

John Redpath has joined Canoe Ventures as SVP, General Counsel of the company. Redpath has more than 30 years of experience, with most of his career spent at major media companies including HBO and Time Inc. Effective January 25, he reports to David Verklin, Chief Executive Officer of Canoe Ventures.  (Click here for full story)



November
17
2009

24 Companies Participate in Advanced Advertising 1.0 Interop at CableLabs®

Programmers and Cable Executives Attend Industry’s Largest Interop to Date

CableLabs® recently hosted the industry’s largest and most comprehensive Advanced Advertising Interop to date. Held in conjunction with Society of Cable Telecommunications Engineers (SCTE) DVS/Working Group 5 and Canoe Ventures LLC, the interop was the latest in a series hosted by CableLabs as part of its support for the development of the capability to deliver new and compelling forms of advertising on cable.  (Click here for full story)



September
23
2009

CANOE VENTURES AND VCU BRANDCENTER PARTNER TO ENCOURAGE NEXT GENERATION OF TV ADVERTISING

Canoe Announces Scholarship Fund for VCU Brandcenter Students

Canoe Ventures and the VCU Brandcenter announced today the creation of their Partnership for Innovation in Television Advertising. The partnership was created to support VCU’s educational activities designed to foster innovation by teaching graduate students how to apply new technologies that are turning television into a more compelling and competitive marketing medium. Interactive TV advertising will become a bigger part of the school’s curriculum, culminating in a project next year that will challenge students to explore innovative applications of cable’s newest advanced ad technologies. To kick-off the partnership, Canoe Ventures has established a scholarship fund.  (Click here for full story)



July
1
2009

CANOE VENTURES NAMES NEIL SCHAFFER AS SENIOR VICE PRESIDENT - FINANCE

Experienced Executive Brings 25+ Years of Senior Leadership in Technology and Financial Services

Canoe Ventures has named Neil Schaffer as Senior Vice President - Finance. Reporting to David Verklin, Chief Executive Officer, Mr. Schaffer leads and manages finance, administration, accounting and reporting for the company.  (Click here for full story)



June
8
2009

CANOE VENTURES NAMES KATHY TIMKO AS COO

Former Telecom Executive Brings 25 Years of Industry Experience as a Senior Manager, Engineer and Computer Scientist

Canoe Ventures has named Kathy Timko Chief Operating Officer of the company. Effective June 1, 2009, Ms. Timko reports to David Verklin, Chief Executive Officer of Canoe Ventures.  (Click here for full story)



May
26
2009

CANOE VENTURES NAMES APPOINTMENTS TO SENIOR ROLES ON ENGINEERING & DEVELOPMENT TEAM

Team Based at Canoe’s New Engineering Facility in Colorado

Canoe Ventures announced today the appointments of Kevin McHugh and Tom Huber to senior roles on its Engineering and Development team. The team is based out of the company's newly established engineering development and integration facility in Centennial, Colo., which opened April 1.  (Click here for full story)



January
25
2010

Forrester: Television Ads To Grow 4%

MediaPost Media Daily News by Wayne Friedman

Forrester Research says the TV advertising business will gain slightly in 2010 -- moving in line with slight improvements in the economy. The forecast estimates that TV spending will be pushed up 1% to $69.5 billion, similar to other TV ad predictions.  
(Click here for full story)




December
10
2009

2009 CableFAX 100: CableFax Magazine's ultimate cable industry power list.

The Rapids: David Verklin. Smart, savvy and highly caffeinated, Verklin may be one of the most exciting (and excitable) execs ever to cross over into cable. But that enthusiasm is part of what keeps Canoe Ventures afloat despite inevitable delays that befall any highly complicated endeavor.  (Click here for full story)



October
27
2009

Canoe Named one of "Top 10 Places to Work in Cable"

A joint venture of leading cable operators, Canoe remains in a start-up mind-set as it develops the digital infrastructure for advanced, addressable advertising. As such, it is going against the grain of most employers in 2009 — it is hiring people, not laying them off or freezing its workforce. That alone is practically enough to place it in our Top 10. "There have not been any layoffs at Canoe," says chief marketing officer Vicki Lins. "In fact, we are in growth mode, actively staffing and structuring the company, and hiring for numerous positions at any given point in time with plans to continue our growth throughout year-end and into 2010."  (Click here for full story)



October
20
2009

DAVID VERKLIN, CEO OF CANOE VENTURES, SELECTED FOR INDUCTION INTO BROADCASTING & CABLE HALL OF FAME

The Broadcasting & Cable Hall of Fame - the premier industry event paying tribute to the pioneers, innovators and stars of the electronic arts – has named its class of 2009. The inductees will be honored during the 19th Annual Hall of Fame Awards Dinner at New York’s Waldorf-Astoria Tuesday, October 20th.  (Click here for full story)



September
22
2009

Enterprise: Canoe Uses EBIF Launch To Propel Interactive Advertising

MediaPost Media Daily News by David Goetzel

The acronym may never be as well-known as CPM or GRP. But EBIF is starting to find its way into industry vernacular. It refers to a tech function, but Canoe Ventures executives might be wise to brand it as "Extended Brand Inventory Fulfillment" -- a reference to expanding opportunities that it can provide advertisers.  (Click here for full story)



June
26
2009

 Canoe Preps ITV Ad 'Template'

Light Reading's Cable Digital News by Jeff Baumgartner

Canoe Ventures LLC will publish a "template" this summer in support of an interactive TV campaign that's expected to get underway in the fourth quarter of 2009. A handful of interfaces tied to the template are in draft form now, and will soon get into the hands of ad agencies and programmers that are set to work closely with Canoe and its MSO owners..  (Click here for full story)



June
8
2009

 Canoe gets some oars; Verklin hires COO

Broadcasting & Cable by Claire Atkinson

Nascent interactive cable platform Canoe Ventures is entering a new phase with the appointment of its first chief operating officer, Kathy Timko. Her mission: Help Canoe’s considerable ambitions in the advanced advertising realm get to scale fast.  (Click here for full story)



May
26
2009

 Digital Expanse: Canoe Hires 2 New Tech Execs

MediaPost Media Daily News by David Goetzel

Canoe Ventures, the initiative looking to offer new opportunities for advertising on national cable, said it has added two executives to its engineering operations, including one who will have a direct role in deploying interactive advertising applications.  (Click here for full story)



May
3
2009

 Column: Targeted Ads: The Holy Grail?

TV Week by Daisy Whitney

Addressable TV advertising is finally becoming a reality. Does it work and how well? A Comcast trial shows that customers are less likely to change the channel when they see an addressable ad. Canoe Ventures is developing standards for national deployment of addressable ads across cable operators’ footprints -- more refined ads are a good thing for viewers...  (Click here for full story)



April
22
2009

Canoe Responds To Suggestions of Privacy and Antitrust Problems

Broadcasting & Cable by John Eggerton

Canoe Ventures is designing and building products not only to comply with the comprehensive privacy rules that govern the cable industry but also according to best practices in protecting consumer privacy…  (Click here for full story)



March
30
2009

Cable Show 2009: Canoe, CableLabs Outline Ad Specs

Multichannel News by Todd Spangler

A reference architecture specification, Advanced Advertising 1.0, will be maintained by a CableLabs working group composed of MSOs, Canoe Ventures and CableLabs technical leads, with input from vendors. The core of this is providing guidance to the marketplace... on what are the relevant specs and standards to target or incorporate into their products or programming to work with the MSOs on advanced advertising," said Arthur Orduna, Canoe Ventures' CTO.  (Click here for full story)



March
30
2009

CABLELABS® AND CANOE VENTURES ANNOUNCE ADVANCED ADVERTISING 1.0 SPECIFICATION

Industry Moves Toward Goal of Standardized, Advanced Ad Products Across a National Footprint

Canoe Ventures LLC and CableLabs® today announced the issuance of a new draft reference architecture specification called Advanced Advertising 1.0, created to further the development of cable advertising products.  (Click here for full story)



March
24
2009

Death Greatly Exaggerated: TV Key To Media's Future

Media Post Media Daily News by Wayne Friedman

During an OMMA panel called "How Online Is Reshaping The TV Advertising Marketplace (and Vice Versa),m. Canoe Ventures CEO David Verklin says changes are coming for the marketers in the next six months.  (Click here for full story)



March
15
2009

(Wonder) Women On Family, Economy

Multichannel News by Kent Gibbons

The 2009 class of Wonder Women was honored in New York last week. Eleven women were saluted at the event, sponsored by Multichannel News and the New York chapter of Women in Cable Telecommunications, including Vicki Lins, Canoe Ventures’ CMO.  (Click here for full story)



March
12
2009

Canoe Rows Toward Enhanced TV

Light Reading's Cable Digital News by Jeff Baumgartner

Arthur Orduña, CTO of Canoe Ventures, discusses EBIF, RFI, CAAS and more...  (Click here for full story)



March
2
2009

Interactive TV Begins To Bloom

Multichannel News by Todd Spangler

The cable industry is working together on an unprecedented level to make interactive television work on a wide scale. And, Canoe Ventures is helping align technical elements with business imperatives.  (Click here for full story)



December
8
2008

CANOE VENTURES NAMES APPOINTMENTS TO SENIOR LEADERSHIP TEAM

John Collins, Bruce Dennler and Mark Mitchell are Appointed to Roles Managing Product Development and Client Relations

Canoe Ventures, LLC, has announced that John Collins, Bruce Dennler and Mark Mitchell have been appointed to the company’s senior leadership team. The team’s experience spans a range of roles at leading companies, and in their new roles, will help define and deploy the company’s advanced advertising capabilities for use by networks, agencies and other marketing partners.  (Click here for full story)



November
6
2008

CANOE VENTURES NAMES CABLE INDUSTRY LEADERS TO EXECUTIVE TEAM

Michael Davis, Vicki Lins and Arthur Orduña to Manage Legal, Marketing and Technology Teams

Canoe Ventures, a joint venture founded by the country’s leading multi-system cable operators (MSOs) created to make their growing suite of advanced advertising solutions easier to buy, use and measure, today announced the appointment of several industry veterans to leading positions at the company.  (Click here for full story)



June
10
2008

COUNTRY’S TOP MSOs JOIN TO LAUNCH “CANOE VENTURES”
DAVID VERKLIN NAMED CEO

Media Veteran Will Lead Cross-MSO Initiative to Make Cable’s Advanced Advertising Easier to Buy, Use and Measure

The country’s leading multi-system cable operators (MSOs) today announced the launch of a joint venture, Canoe Ventures, created to make their growing suite of advanced advertising solutions easier to buy, use and measure. Canoe Ventures will be led by advertising industry veteran David Verklin, who is known for being at the forefront of revolutionary change.   (Click here for full story)



APPEARANCES



March 5, 2010
[itvt] EBIF Intensive following TV of Tomorrow Show
Sponsored by Canoe Ventures and CableLabs
San Francisco, CA