Canoe Ventures is a PRESENTING SPONSOR of the
TVOT NYC Intensive: The Rise of the ITV Economy:
Commercials, Content, Commerce & Clicks
November 18, 2010, New York, NY
Click here for more info
PRESS RELEASES
June
1
2010
1
2010
ANATOMY OF AN EBIF APP—FROM ONE END TO THE OTHER EBIF.tv
When it comes to making a clickable thing appear on the TV screen—whether it's associated with a TV show, or an advertisement—there's a beginning, there's a middle, and there's an end. This document lays out that interactive TV journey, from start to finish. (Click here for full story)
When it comes to making a clickable thing appear on the TV screen—whether it's associated with a TV show, or an advertisement—there's a beginning, there's a middle, and there's an end. This document lays out that interactive TV journey, from start to finish. (Click here for full story)
May
26
2010
26
2010
PURCHASE HABITS TRUMP DEMOGRAPHICS IN TV BUYS
Ad Age by Jack Neff
Demographics have almost no effect on whether TV ads produce sales, and consumers' purchase history is the most reliable predictor of success, according to research from TRA, which has been pairing data from set-top TV boxes with retail loyalty-card purchase data since 2008. (Click here for full story)
Ad Age by Jack Neff
Demographics have almost no effect on whether TV ads produce sales, and consumers' purchase history is the most reliable predictor of success, according to research from TRA, which has been pairing data from set-top TV boxes with retail loyalty-card purchase data since 2008. (Click here for full story)
May
25
2010
25
2010
CANOE EXPERIMENTS WITH VOD ADS
Light Reading by Jeff Baumgartner
Canoe Ventures LLC , the cross-MSO advanced advertising joint venture, is testing ways to dynamically insert ads into video-on-demand (VoD) programming as it seeks to enhance its national platform and bring in fresh revenues. (Click here for full story)
Light Reading by Jeff Baumgartner
Canoe Ventures LLC , the cross-MSO advanced advertising joint venture, is testing ways to dynamically insert ads into video-on-demand (VoD) programming as it seeks to enhance its national platform and bring in fresh revenues. (Click here for full story)
May
25
2010
25
2010
TVB STUDY: ADULTS SPEND TWICE AS MUCH TIME ON TV THAN WEB
Broadcasting & Cable by Michael Malone
People age 18-plus watched 319 minutes of television a day, according to the Media Comparisons Study 2010 commissioned by the Television Bureau of Advertising (TVB). That figure more than doubles the time spent on the Internet (156.6 minutes), and dwarfs daily time spent engaging with radio (91.2 minutes), newspapers (26.4 minutes) and mobile (19.2). (Click here for full story)
Broadcasting & Cable by Michael Malone
People age 18-plus watched 319 minutes of television a day, according to the Media Comparisons Study 2010 commissioned by the Television Bureau of Advertising (TVB). That figure more than doubles the time spent on the Internet (156.6 minutes), and dwarfs daily time spent engaging with radio (91.2 minutes), newspapers (26.4 minutes) and mobile (19.2). (Click here for full story)
May
17
2010
17
2010
Canoe Reveals Programming Partners for its Interactive TV Advertising Solutions
ITVT.com by Tracy Swedlow
Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), said Monday that it has signed separate agreements with Comcast Networks, Discovery Communications, NBC Universal and Rainbow Media that will see those companies launching its national interactive TV advertising solutions across their individual programming networks. (Click here for full story)
ITVT.com by Tracy Swedlow
Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), said Monday that it has signed separate agreements with Comcast Networks, Discovery Communications, NBC Universal and Rainbow Media that will see those companies launching its national interactive TV advertising solutions across their individual programming networks. (Click here for full story)
May
17
2010
17
2010
Canoe Lands Four Network Partners With ITV in Sight
MediaWeek by Anthony Crupi
Ahead of the launch of its first interactive TV application, Canoe Ventures on Monday announced it has lined up four major programming partners in Comcast Networks, Discovery Communications, NBC Universal and Rainbow Media. (Click here for full story)
MediaWeek by Anthony Crupi
Ahead of the launch of its first interactive TV application, Canoe Ventures on Monday announced it has lined up four major programming partners in Comcast Networks, Discovery Communications, NBC Universal and Rainbow Media. (Click here for full story)
May
17
2010
17
2010
Canoe Signs 4 Major Media Players
MediaDailyNews by David Goetzl
Canoe Ventures, which has been developing a platform to allow cable networks to run interactive ads nationally, said four media companies have agreed to use the technology. Networks owned by Comcast, Discovery, NBC Universal and Rainbow have inked deals with Canoe, where they can sync up with the system and approach advertisers about airing the iTV ads. (Click here for full story)
MediaDailyNews by David Goetzl
Canoe Ventures, which has been developing a platform to allow cable networks to run interactive ads nationally, said four media companies have agreed to use the technology. Networks owned by Comcast, Discovery, NBC Universal and Rainbow have inked deals with Canoe, where they can sync up with the system and approach advertisers about airing the iTV ads. (Click here for full story)
May
10
2010
10
2010
Canoe Floats VOD, Interactive Demos
Multichannel News by Todd Spangler
Canoe Ventures will roll out the first public looks at two key projects from inside its boathouse. The company, the joint venture of the six largest U.S. cable companies, will show off an initial interactive-TV advertising feature publicly for the first time at the 2010 Cable Show, as well as how it expects to deliver dynamic video-on-demand ads nationwide. (Click here for full story)
Multichannel News by Todd Spangler
Canoe Ventures will roll out the first public looks at two key projects from inside its boathouse. The company, the joint venture of the six largest U.S. cable companies, will show off an initial interactive-TV advertising feature publicly for the first time at the 2010 Cable Show, as well as how it expects to deliver dynamic video-on-demand ads nationwide. (Click here for full story)
May
7
2010
7
2010
CABLE SHOW 2010: CANOE TO FLOAT INTERACTIVE, VOD AD DEMOS
Multichannel News by Todd Spangler
Canoe Ventures will roll out the first public looks at two key projects from inside its boathouse at the 2010 Cable Show in Los Angeles next week. The company, the joint venture of six largest U.S. cable companies, will show off an initial interactive TV advertising feature publicly for the first time at the show, as well as how it expects to deliver dynamic video-on-demand ads nationwide. (Click here for full story)
Multichannel News by Todd Spangler
Canoe Ventures will roll out the first public looks at two key projects from inside its boathouse at the 2010 Cable Show in Los Angeles next week. The company, the joint venture of six largest U.S. cable companies, will show off an initial interactive TV advertising feature publicly for the first time at the show, as well as how it expects to deliver dynamic video-on-demand ads nationwide. (Click here for full story)
May
3
2010
3
2010
Ensequence survey: Interactive apps gaining traction with viewers
CED Magazine by Mike Robuck
According to a recent survey, interactive TV applications are starting to migrate from being “cool features” to “must-haves.” Interactive applications developer Ensequence commissioned surveys with Harris Interactive to gauge consumers’ interest in, and use of, iTV applications. The first survey was in 2007, while the most recent findings were released today. (Click here for full story)
CED Magazine by Mike Robuck
According to a recent survey, interactive TV applications are starting to migrate from being “cool features” to “must-haves.” Interactive applications developer Ensequence commissioned surveys with Harris Interactive to gauge consumers’ interest in, and use of, iTV applications. The first survey was in 2007, while the most recent findings were released today. (Click here for full story)
June
11
2010
11
2010
CANOE VENTURES™ HIRES FORMER MEDIAWEEK EDITOR IN CHIEF, MICHAEL BURGI, AS VICE PRESIDENT OF COMMUNICATIONS
Canoe Ventures, a joint venture launched by the country's leading cable companies, today announced that Michael Burgi has joined the company as Vice President of Communications. As a 17-year veteran of Mediaweek, the preeminent pan-media business-to-business magazine in the U.S., Burgi has deep knowledge of the cable and media industries. (Click here for full story)
Canoe Ventures, a joint venture launched by the country's leading cable companies, today announced that Michael Burgi has joined the company as Vice President of Communications. As a 17-year veteran of Mediaweek, the preeminent pan-media business-to-business magazine in the U.S., Burgi has deep knowledge of the cable and media industries. (Click here for full story)
May
17
2010
17
2010
CANOE VENTURES™ ANNOUNCES PROGRAMMING PARTNERS FOR ITS ITV SOLUTIONS
Comcast Networks, Discovery Communications, NBC Universal and Rainbow Media will Use Canoe’s National ITV Platform for Interactive Ad Applications
Canoe Ventures™ today announced Comcast Networks, Discovery Communications, NBC Universal and Rainbow Media as its initial partners who have separately agreed to launch Canoe’s national interactive television (ITV) solutions across their individual programming networks. (Click here for full story)
Comcast Networks, Discovery Communications, NBC Universal and Rainbow Media will Use Canoe’s National ITV Platform for Interactive Ad Applications
Canoe Ventures™ today announced Comcast Networks, Discovery Communications, NBC Universal and Rainbow Media as its initial partners who have separately agreed to launch Canoe’s national interactive television (ITV) solutions across their individual programming networks. (Click here for full story)
May
10
2010
10
2010
CABLE INDUSTRY LAUNCHES “SELECTV™” BRAND TO PROMOTE VIEWER ADOPTION OF ITV
Canoe Ventures™; Leads Industry Team Effort to Drive Consumer Awareness of Interactive Television
The cable industry has announced the launch of “SelecTV™”, a consumer-facing brand that will appear on-screen to indicate the availability of interactive television content. For viewers, SelecTV signifies an interactive experience that provides them more opportunity to engage with their favorite content. The SelecTV brand promises a seamless and secure interaction between the viewer, the cable company and the programmer, advertiser or content sponsor across all major U.S. cable systems. (Click here for full story)
Canoe Ventures™; Leads Industry Team Effort to Drive Consumer Awareness of Interactive Television
The cable industry has announced the launch of “SelecTV™”, a consumer-facing brand that will appear on-screen to indicate the availability of interactive television content. For viewers, SelecTV signifies an interactive experience that provides them more opportunity to engage with their favorite content. The SelecTV brand promises a seamless and secure interaction between the viewer, the cable company and the programmer, advertiser or content sponsor across all major U.S. cable systems. (Click here for full story)
April
12
2010
12
2010
CANOE VENTURES ANNOUNCES FORMATION OF ADVISORY BOARD
Jim Garrity Named Chairman
Canoe Ventures, a joint venture launched in 2008 by the country's leading cable companies, has announced the formation of an advisory board comprised of industry leaders with expertise and experience in a range of businesses relevant to Canoe´s mission to make television a preeminent digital marketing medium. (Click here for full story)
Jim Garrity Named Chairman
Canoe Ventures, a joint venture launched in 2008 by the country's leading cable companies, has announced the formation of an advisory board comprised of industry leaders with expertise and experience in a range of businesses relevant to Canoe´s mission to make television a preeminent digital marketing medium. (Click here for full story)
February
8
2010
8
2010
CableLabs® and Canoe Ventures Announce Completion of new EBIF IO6 Specification
EBIF.TV Launches to Support National ETV Development
CableLabs® and Canoe Ventures LLC today announced the completion and issuance of the latest EBIF (Enhanced TV Binary Interchange Format) specification. This new version (IO6) features functionality developed to meet competitive interactive television market requirements and will widen the range of EBIF-enhanced programming, advertising and applications. (Click here for full story)
EBIF.TV Launches to Support National ETV Development
CableLabs® and Canoe Ventures LLC today announced the completion and issuance of the latest EBIF (Enhanced TV Binary Interchange Format) specification. This new version (IO6) features functionality developed to meet competitive interactive television market requirements and will widen the range of EBIF-enhanced programming, advertising and applications. (Click here for full story)
January
27
2010
27
2010
CANOE VENTURES NAMES JOHN REDPATH AS SVP, GENERAL COUNSEL
John Redpath has joined Canoe Ventures as SVP, General Counsel of the company. Redpath has more than 30 years of experience, with most of his career spent at major media companies including HBO and Time Inc. Effective January 25, he reports to David Verklin, Chief Executive Officer of Canoe Ventures. (Click here for full story)
John Redpath has joined Canoe Ventures as SVP, General Counsel of the company. Redpath has more than 30 years of experience, with most of his career spent at major media companies including HBO and Time Inc. Effective January 25, he reports to David Verklin, Chief Executive Officer of Canoe Ventures. (Click here for full story)
November
17
2009
17
2009
24 Companies Participate in Advanced Advertising 1.0 Interop at CableLabs®
Programmers and Cable Executives Attend Industry´s Largest Interop to Date
CableLabs® recently hosted the industry´s largest and most comprehensive Advanced Advertising Interop to date. Held in conjunction with Society of Cable Telecommunications Engineers (SCTE) DVS/Working Group 5 and Canoe Ventures LLC, the interop was the latest in a series hosted by CableLabs as part of its support for the development of the capability to deliver new and compelling forms of advertising on cable. (Click here for full story)
Programmers and Cable Executives Attend Industry´s Largest Interop to Date
CableLabs® recently hosted the industry´s largest and most comprehensive Advanced Advertising Interop to date. Held in conjunction with Society of Cable Telecommunications Engineers (SCTE) DVS/Working Group 5 and Canoe Ventures LLC, the interop was the latest in a series hosted by CableLabs as part of its support for the development of the capability to deliver new and compelling forms of advertising on cable. (Click here for full story)
September
23
2009
23
2009
CANOE VENTURES AND VCU BRANDCENTER PARTNER TO ENCOURAGE NEXT GENERATION OF TV ADVERTISING
Canoe Announces Scholarship Fund for VCU Brandcenter Students
Canoe Ventures and the VCU Brandcenter announced today the creation of their Partnership for Innovation in Television Advertising. The partnership was created to support VCU´s educational activities designed to foster innovation by teaching graduate students how to apply new technologies that are turning television into a more compelling and competitive marketing medium. Interactive TV advertising will become a bigger part of the school´s curriculum, culminating in a project next year that will challenge students to explore innovative applications of cable´s newest advanced ad technologies. To kick-off the partnership, Canoe Ventures has established a scholarship fund. (Click here for full story)
Canoe Announces Scholarship Fund for VCU Brandcenter Students
Canoe Ventures and the VCU Brandcenter announced today the creation of their Partnership for Innovation in Television Advertising. The partnership was created to support VCU´s educational activities designed to foster innovation by teaching graduate students how to apply new technologies that are turning television into a more compelling and competitive marketing medium. Interactive TV advertising will become a bigger part of the school´s curriculum, culminating in a project next year that will challenge students to explore innovative applications of cable´s newest advanced ad technologies. To kick-off the partnership, Canoe Ventures has established a scholarship fund. (Click here for full story)
July
1
2009
1
2009
CANOE VENTURES NAMES NEIL SCHAFFER AS SENIOR VICE PRESIDENT - FINANCE
Experienced Executive Brings 25+ Years of Senior Leadership in Technology and Financial Services
Canoe Ventures has named Neil Schaffer as Senior Vice President - Finance. Reporting to David Verklin, Chief Executive Officer, Mr. Schaffer leads and manages finance, administration, accounting and reporting for the company. (Click here for full story)
Experienced Executive Brings 25+ Years of Senior Leadership in Technology and Financial Services
Canoe Ventures has named Neil Schaffer as Senior Vice President - Finance. Reporting to David Verklin, Chief Executive Officer, Mr. Schaffer leads and manages finance, administration, accounting and reporting for the company. (Click here for full story)
June
8
2009
8
2009
CANOE VENTURES NAMES KATHY TIMKO AS COO
Former Telecom Executive Brings 25 Years of Industry Experience as a Senior Manager, Engineer and Computer Scientist
Canoe Ventures has named Kathy Timko Chief Operating Officer of the company. Effective June 1, 2009, Ms. Timko reports to David Verklin, Chief Executive Officer of Canoe Ventures. (Click here for full story)
Former Telecom Executive Brings 25 Years of Industry Experience as a Senior Manager, Engineer and Computer Scientist
Canoe Ventures has named Kathy Timko Chief Operating Officer of the company. Effective June 1, 2009, Ms. Timko reports to David Verklin, Chief Executive Officer of Canoe Ventures. (Click here for full story)
May
26
2009
26
2009
CANOE VENTURES NAMES APPOINTMENTS TO SENIOR ROLES ON ENGINEERING & DEVELOPMENT TEAM
Team Based at Canoe´s New Engineering Facility in Colorado
Canoe Ventures announced today the appointments of Kevin McHugh and Tom Huber to senior roles on its Engineering and Development team. The team is based out of the company's newly established engineering development and integration facility in Centennial, Colo., which opened April 1. (Click here for full story)
Team Based at Canoe´s New Engineering Facility in Colorado
Canoe Ventures announced today the appointments of Kevin McHugh and Tom Huber to senior roles on its Engineering and Development team. The team is based out of the company's newly established engineering development and integration facility in Centennial, Colo., which opened April 1. (Click here for full story)
January
25
2010
25
2010
Forrester: Television Ads To Grow 4%
MediaPost Media Daily News by Wayne Friedman
Forrester Research says the TV advertising business will gain slightly in 2010 -- moving in line with slight improvements in the economy. The forecast estimates that TV spending will be pushed up 1% to $69.5 billion, similar to other TV ad predictions.
(Click here for full story)
MediaPost Media Daily News by Wayne Friedman
Forrester Research says the TV advertising business will gain slightly in 2010 -- moving in line with slight improvements in the economy. The forecast estimates that TV spending will be pushed up 1% to $69.5 billion, similar to other TV ad predictions.
(Click here for full story)
December
10
2009
10
2009
2009 CableFAX 100: CableFax Magazine's ultimate cable industry power list.
The Rapids: David Verklin. Smart, savvy and highly caffeinated, Verklin may be one of the most exciting (and excitable) execs ever to cross over into cable. But that enthusiasm is part of what keeps Canoe Ventures afloat despite inevitable delays that befall any highly complicated endeavor. (Click here for full story)
The Rapids: David Verklin. Smart, savvy and highly caffeinated, Verklin may be one of the most exciting (and excitable) execs ever to cross over into cable. But that enthusiasm is part of what keeps Canoe Ventures afloat despite inevitable delays that befall any highly complicated endeavor. (Click here for full story)
October
27
2009
27
2009
Canoe Named one of "Top 10 Places to Work in Cable"
A joint venture of leading cable operators, Canoe remains in a start-up mind-set as it develops the digital infrastructure for advanced, addressable advertising. As such, it is going against the grain of most employers in 2009 — it is hiring people, not laying them off or freezing its workforce. That alone is practically enough to place it in our Top 10. "There have not been any layoffs at Canoe," says chief marketing officer Vicki Lins. "In fact, we are in growth mode, actively staffing and structuring the company, and hiring for numerous positions at any given point in time with plans to continue our growth throughout year-end and into 2010." (Click here for full story)
A joint venture of leading cable operators, Canoe remains in a start-up mind-set as it develops the digital infrastructure for advanced, addressable advertising. As such, it is going against the grain of most employers in 2009 — it is hiring people, not laying them off or freezing its workforce. That alone is practically enough to place it in our Top 10. "There have not been any layoffs at Canoe," says chief marketing officer Vicki Lins. "In fact, we are in growth mode, actively staffing and structuring the company, and hiring for numerous positions at any given point in time with plans to continue our growth throughout year-end and into 2010." (Click here for full story)
October
20
2009
20
2009
DAVID VERKLIN, CEO OF CANOE VENTURES, SELECTED FOR INDUCTION INTO BROADCASTING & CABLE HALL OF FAME
The Broadcasting & Cable Hall of Fame - the premier industry event paying tribute to the pioneers, innovators and stars of the electronic arts – has named its class of 2009. The inductees will be honored during the 19th Annual Hall of Fame Awards Dinner at New York´s Waldorf-Astoria Tuesday, October 20th. (Click here for full story)
The Broadcasting & Cable Hall of Fame - the premier industry event paying tribute to the pioneers, innovators and stars of the electronic arts – has named its class of 2009. The inductees will be honored during the 19th Annual Hall of Fame Awards Dinner at New York´s Waldorf-Astoria Tuesday, October 20th. (Click here for full story)
September
22
2009
22
2009
Enterprise: Canoe Uses EBIF Launch To Propel Interactive Advertising
MediaPost Media Daily News by David Goetzel
The acronym may never be as well-known as CPM or GRP. But EBIF is starting to find its way into industry vernacular. It refers to a tech function, but Canoe Ventures executives might be wise to brand it as "Extended Brand Inventory Fulfillment" -- a reference to expanding opportunities that it can provide advertisers. (Click here for full story)
MediaPost Media Daily News by David Goetzel
The acronym may never be as well-known as CPM or GRP. But EBIF is starting to find its way into industry vernacular. It refers to a tech function, but Canoe Ventures executives might be wise to brand it as "Extended Brand Inventory Fulfillment" -- a reference to expanding opportunities that it can provide advertisers. (Click here for full story)
June
26
2009
26
2009
Canoe Preps ITV Ad 'Template'
Light Reading's Cable Digital News by Jeff Baumgartner
Canoe Ventures LLC will publish a "template" this summer in support of an interactive TV campaign that's expected to get underway in the fourth quarter of 2009. A handful of interfaces tied to the template are in draft form now, and will soon get into the hands of ad agencies and programmers that are set to work closely with Canoe and its MSO owners.. (Click here for full story)
Light Reading's Cable Digital News by Jeff Baumgartner
Canoe Ventures LLC will publish a "template" this summer in support of an interactive TV campaign that's expected to get underway in the fourth quarter of 2009. A handful of interfaces tied to the template are in draft form now, and will soon get into the hands of ad agencies and programmers that are set to work closely with Canoe and its MSO owners.. (Click here for full story)
June
8
2009
8
2009
Canoe gets some oars; Verklin hires COO
Broadcasting & Cable by Claire Atkinson
Nascent interactive cable platform Canoe Ventures is entering a new phase with the appointment of its first chief operating officer, Kathy Timko. Her mission: Help Canoe´s considerable ambitions in the advanced advertising realm get to scale fast. (Click here for full story)
Broadcasting & Cable by Claire Atkinson
Nascent interactive cable platform Canoe Ventures is entering a new phase with the appointment of its first chief operating officer, Kathy Timko. Her mission: Help Canoe´s considerable ambitions in the advanced advertising realm get to scale fast. (Click here for full story)
May
26
2009
26
2009
Digital Expanse: Canoe Hires 2 New Tech Execs
MediaPost Media Daily News by David Goetzel
Canoe Ventures, the initiative looking to offer new opportunities for advertising on national cable, said it has added two executives to its engineering operations, including one who will have a direct role in deploying interactive advertising applications. (Click here for full story)
MediaPost Media Daily News by David Goetzel
Canoe Ventures, the initiative looking to offer new opportunities for advertising on national cable, said it has added two executives to its engineering operations, including one who will have a direct role in deploying interactive advertising applications. (Click here for full story)
May
3
2009
3
2009
Column: Targeted Ads: The Holy Grail?
TV Week by Daisy Whitney
Addressable TV advertising is finally becoming a reality. Does it work and how well? A Comcast trial shows that customers are less likely to change the channel when they see an addressable ad. Canoe Ventures is developing standards for national deployment of addressable ads across cable operators´ footprints -- more refined ads are a good thing for viewers... (Click here for full story)
TV Week by Daisy Whitney
Addressable TV advertising is finally becoming a reality. Does it work and how well? A Comcast trial shows that customers are less likely to change the channel when they see an addressable ad. Canoe Ventures is developing standards for national deployment of addressable ads across cable operators´ footprints -- more refined ads are a good thing for viewers... (Click here for full story)
April
22
2009
22
2009
Canoe Responds To Suggestions of Privacy and Antitrust Problems
Broadcasting & Cable by John Eggerton
Canoe Ventures is designing and building products not only to comply with the comprehensive privacy rules that govern the cable industry but also according to best practices in protecting consumer privacy... (Click here for full story)
Broadcasting & Cable by John Eggerton
Canoe Ventures is designing and building products not only to comply with the comprehensive privacy rules that govern the cable industry but also according to best practices in protecting consumer privacy... (Click here for full story)
March
30
2009
30
2009
Cable Show 2009: Canoe, CableLabs Outline Ad Specs
Multichannel News by Todd Spangler
A reference architecture specification, Advanced Advertising 1.0, will be maintained by a CableLabs working group composed of MSOs, Canoe Ventures and CableLabs technical leads, with input from vendors. The core of this is providing guidance to the marketplace... on what are the relevant specs and standards to target or incorporate into their products or programming to work with the MSOs on advanced advertising," said Arthur Orduña, Canoe Ventures' CTO. (Click here for full story)
Multichannel News by Todd Spangler
A reference architecture specification, Advanced Advertising 1.0, will be maintained by a CableLabs working group composed of MSOs, Canoe Ventures and CableLabs technical leads, with input from vendors. The core of this is providing guidance to the marketplace... on what are the relevant specs and standards to target or incorporate into their products or programming to work with the MSOs on advanced advertising," said Arthur Orduña, Canoe Ventures' CTO. (Click here for full story)
March
30
2009
30
2009
CABLELABS® AND CANOE VENTURES ANNOUNCE ADVANCED ADVERTISING 1.0 SPECIFICATION
Industry Moves Toward Goal of Standardized, Advanced Ad Products Across a National Footprint
Canoe Ventures LLC and CableLabs® today announced the issuance of a new draft reference architecture specification called Advanced Advertising 1.0, created to further the development of cable advertising products. (Click here for full story)
Industry Moves Toward Goal of Standardized, Advanced Ad Products Across a National Footprint
Canoe Ventures LLC and CableLabs® today announced the issuance of a new draft reference architecture specification called Advanced Advertising 1.0, created to further the development of cable advertising products. (Click here for full story)
March
24
2009
24
2009
Death Greatly Exaggerated: TV Key To Media's Future
Media Post Media Daily News by Wayne Friedman
During an OMMA panel called "How Online Is Reshaping The TV Advertising Marketplace (and Vice Versa),m. Canoe Ventures CEO David Verklin says changes are coming for the marketers in the next six months. (Click here for full story)
Media Post Media Daily News by Wayne Friedman
During an OMMA panel called "How Online Is Reshaping The TV Advertising Marketplace (and Vice Versa),m. Canoe Ventures CEO David Verklin says changes are coming for the marketers in the next six months. (Click here for full story)
March
15
2009
15
2009
(Wonder) Women On Family, Economy
Multichannel News by Kent Gibbons
The 2009 class of Wonder Women was honored in New York last week. Eleven women were saluted at the event, sponsored by Multichannel News and the New York chapter of Women in Cable Telecommunications, including Vicki Lins, Canoe Ventures´ CMO. (Click here for full story)
Multichannel News by Kent Gibbons
The 2009 class of Wonder Women was honored in New York last week. Eleven women were saluted at the event, sponsored by Multichannel News and the New York chapter of Women in Cable Telecommunications, including Vicki Lins, Canoe Ventures´ CMO. (Click here for full story)
March
12
2009
12
2009
Canoe Rows Toward Enhanced TV
Light Reading's Cable Digital News by Jeff Baumgartner
Arthur Orduña, CTO of Canoe Ventures, discusses EBIF, RFI, CAAS and more... (Click here for full story)
Light Reading's Cable Digital News by Jeff Baumgartner
Arthur Orduña, CTO of Canoe Ventures, discusses EBIF, RFI, CAAS and more... (Click here for full story)
March
2
2009
2
2009
Interactive TV Begins To Bloom
Multichannel News by Todd Spangler
The cable industry is working together on an unprecedented level to make interactive television work on a wide scale. And, Canoe Ventures is helping align technical elements with business imperatives. (Click here for full story)
Multichannel News by Todd Spangler
The cable industry is working together on an unprecedented level to make interactive television work on a wide scale. And, Canoe Ventures is helping align technical elements with business imperatives. (Click here for full story)
December
8
2008
8
2008
CANOE VENTURES NAMES APPOINTMENTS TO SENIOR LEADERSHIP TEAM
John Collins, Bruce Dennler and Mark Mitchell are Appointed to Roles Managing Product Development and Client Relations
Canoe Ventures, LLC, has announced that John Collins, Bruce Dennler and Mark Mitchell have been appointed to the company´s senior leadership team. The team´s experience spans a range of roles at leading companies, and in their new roles, will help define and deploy the company´s advanced advertising capabilities for use by networks, agencies and other marketing partners. (Click here for full story)
John Collins, Bruce Dennler and Mark Mitchell are Appointed to Roles Managing Product Development and Client Relations
Canoe Ventures, LLC, has announced that John Collins, Bruce Dennler and Mark Mitchell have been appointed to the company´s senior leadership team. The team´s experience spans a range of roles at leading companies, and in their new roles, will help define and deploy the company´s advanced advertising capabilities for use by networks, agencies and other marketing partners. (Click here for full story)
November
6
2008
6
2008
CANOE VENTURES NAMES CABLE INDUSTRY LEADERS TO EXECUTIVE TEAM
Michael Davis, Vicki Lins and Arthur Orduña to Manage Legal, Marketing and Technology Teams
Canoe Ventures, a joint venture founded by the country´s leading multi-system cable operators (MSOs) created to make their growing suite of advanced advertising solutions easier to buy, use and measure, today announced the appointment of several industry veterans to leading positions at the company. (Click here for full story)
Michael Davis, Vicki Lins and Arthur Orduña to Manage Legal, Marketing and Technology Teams
Canoe Ventures, a joint venture founded by the country´s leading multi-system cable operators (MSOs) created to make their growing suite of advanced advertising solutions easier to buy, use and measure, today announced the appointment of several industry veterans to leading positions at the company. (Click here for full story)
June
10
2008
10
2008
COUNTRY´S TOP MSOs JOIN TO LAUNCH "CANOE VENTURES"
DAVID VERKLIN NAMED CEO
Media Veteran Will Lead Cross-MSO Initiative to Make Cable´s Advanced Advertising Easier to Buy, Use and Measure
The country´s leading multi-system cable operators (MSOs) today announced the launch of a joint venture, Canoe Ventures, created to make their growing suite of advanced advertising solutions easier to buy, use and measure. Canoe Ventures will be led by advertising industry veteran David Verklin, who is known for being at the forefront of revolutionary change. (Click here for full story)
DAVID VERKLIN NAMED CEO
Media Veteran Will Lead Cross-MSO Initiative to Make Cable´s Advanced Advertising Easier to Buy, Use and Measure
The country´s leading multi-system cable operators (MSOs) today announced the launch of a joint venture, Canoe Ventures, created to make their growing suite of advanced advertising solutions easier to buy, use and measure. Canoe Ventures will be led by advertising industry veteran David Verklin, who is known for being at the forefront of revolutionary change. (Click here for full story)
APPEARANCES
November 11, 2010, 1:45 PM
ABC's 96th Conference & Annual Meeting
"Transformation: Harnessing Today's Digital World."
David Verklin, Annual Luncheon Speaker
Toronto, ON
ABC's 96th Conference & Annual Meeting
"Transformation: Harnessing Today's Digital World."
David Verklin, Annual Luncheon Speaker
Toronto, ON
October 12, 2010, 4:15 PM-5:00 PMDMA:2010 Conference and Exhibition
A New Direct Medium Called... Television
Presenter: David Verklin
San Francisco, CA
July 14, 2010, 5:45-6:30 PMLATV Festival:
Cable Advertising Gets Personal David Verklin, Panelist
Los Angeles, CA
June 23, 2010, 8:30-9:15 AMARF:
Audience Measurement 5.0 Innovation: Future Applications & Measurement David Verklin, Panelist
New York, NY
March 5, 2010[itvt] EBIF Intensive following TV of Tomorrow Show
Sponsored by Canoe Ventures and CableLabs
San Francisco, CA
October 20, 2009David Verklin Induction into Broadcasting Hall of Fame
New York, New York Watch his acceptance speech