In the Canoe Ventures Innovation Lab, we work with networks, technology providers, cable operators, marketers and others to proof concepts driving the future of advanced digital television solutions. The Lab was created to explore the growing opportunities of a connected digital TV ecosystem – from stewarding non-linear inventory to myriad new ITV applications like T-Commerce… and beyond.
Our goal is to align business, product and technical objectives to nurture real use cases from concept to prototype and trial. It's not only about testing. Canoe's Innovation Lab also creates commercial requirements necessary to develop new specifications for advanced TV through industry partners such as CableLabs®. Together with our partners, we are building next generation TV services reaching millions of cable households and connecting those viewers with brands through the industry's most innovative applications.
Canoe is actively seeking Lab Partners to lead innovation with us. Our mission: to test real processes over real systems using real inventory – leading to real solutions for national distribution.
- Networks – Work with us to test advanced digital TV solutions to maximize the value of your advertising and content.
- Tech Providers – Gain systems and software proof of concept for the digital cable ecosystem.
- Agencies & Marketers – Develop new connectivity and interfaces for transacting services and products.