Canoe Ventures has a plan. A plan that will deliver us into the future of television, changing the way we view it and advertisers use it.

To take on such an ambitious task, an unprecedented joining of forces has occurred: the country's leading cable operators have come together to create a new company, Canoe Ventures. This joint venture is aggregating the collective capabilities of their digital infrastructure and collaborating with industry leaders in technology, research, programming and more to re-energize TV.

We're making it a more competitive and compelling marketing medium by developing advanced advertising products and services to help network partners and their clients reach and engage millions of viewers across cable's national footprint. We're making TV easier to buy, use and measure.

Canoe is not only about making advertising more effective. Americans are watching more TV than ever, and we're accelerating its evolution by making it a more exciting, robust and relevant platform for viewers, too. Programming will be enhanced with interactivity, and TV will become more intelligent. Watch it become the next great media platform.

Stay tuned...